OkCupid brings brand-new meaning for the word DTF in dating app’s first-ever promotion
OkCupid wants singles to understand that its consumers tends to be DTF, yet not dating apps voor heteroseksuele volwassenen the way it might seem.
The dating app try unveiling the first-ever sales drive recently with a slew of out-of-home circulars and electronic postings that provides brand-new therefore towards form. Instead of “down to bang,” OkCupid is exchanging the F with clever – plus family-friendly – terms like “fifty-five-hour binge,” “filter from much right” and “forget our luggage.”
Commencing in Portland, nyc and Austin, the strategy belongs to OkCupid’s effort to position the application as one that can assist you come across a connection, not merely a hookup.
“What OkCupid did is actually thin into the undeniable fact that you’re well over a photo,” claimed OkCupid principal marketing specialist Melissa Hobley. “We’ve invested a lot of time and cash to help make the item truly mirror that.”
Over the last yr, OkCupid has created some updates on the app to help they greater reflect their “more ingredient than selfie” mantra. Previous month, it rolled out a characteristic named revelation that allows consumers search for people via revealed passion and passions. (more…)